Sol Cockayne Foundation Portfolio
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Monday, 16 November 2015
Slogan Analysis
I searched what slogans should be a got these results,this means that I must find one that will follow these five points.
- Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
- Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
- Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
- Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
- Keep it simple. Use proven words and short keywords. One word is usually not enough.
My first thoughts are:
Your music ,our life.
Beyond the best
Back to the peak of success.
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